The Health Department’s education campaign describes that
…drinking just one 20 ounce soda a day translates to eating 50 pounds of sugar a year. Many of us consume too much sugar without realizing it. Sugar in sweetened drinks contains extra calories that can lead to obesity and diabetes.
NYC, this is one of the worst “health” campaigns I’ve ever seen. The above ad is one of the tamer posters, but the others which have held a steady presence in the subways are blatant fat shaming and profoundly factually misleading.
“Obesity” is NOT a behavior. If your campaign was aimed at healthy behaviors (like getting out and walking instead of taking the subway if you’re physically able, taking up a active hobby, using public parks, or promoting athletic programs for children) perhaps then your message would be more effective. Instead, you chose to use cliched and demeaning images of fat, faceless bodies being objectified and dehumanized, “struggling” with their mobility, backed by loose correlational statements. It’s alarmist, it’s hate, and basically…it’s a lazy campaign.
WOW. Not only are these terrible in general and horribly fat-shaming, but they are extremely ableist as well!! This is disgraceful.
Not to mention that that first guy? The one who lost his leg to diabetes? Isn’t actually legless—they photoshopped it off for this campaign. And here’s another model upset about the way the the pictures were used.
I know they sign model releases and everything, but fat models risk their photos being used in ways that depict fat folks as “unhealthy”, bad, gross, etc. It’s horrifying. Remember this?
And yeah, what Kristy and Hillary said: these ads are incredibly hateful towards non-normative bodies. I’m not looking forward to taking the subway while I’m in NYC next week.